I was introduced to Justin Blau through a mutual friend who told me about his vision of making music events a better experience for the fans by tokenizing them. My first response was to roll my eyes and say, “Here we go,” and wrote him off as just another dude trying to cash in on Crypto mania. I did some research on Justin and realized that he is a renowned DJ and producer who has worked with many A list musicians and currently tours around the world. My curiosity got the best of me and we scheduled a phone call to discuss his event.
Before we talked I jotted down all kinds of questions, and my goal was to test him and try and shoot holes in plans. I am very skeptical of token schemes and I promised myself to be hard on him. Justin and I finally got on a call and we talked for over an hour. I pressed him on many points as he walked me through the who, what, where and how his events would work. Justin never balked, and his sincerity for wanting to make music festivals more fan friendly is what hit home with me.
I told him I was interested in doing an interview, but this would not be a fluffy PR piece. I explained to him that many would be critical of the idea, and this interview would be a great opportunity to respond to people questioning his motives. Justin and I stayed in contact via text over the last few months while he was jet setting around the world on tour, and we managed to put this interview together. During this process my respect for him grew, and I can assure you is he is a very grounded and humble guy for being so acclaimed.
In the meantime, Justin and his team have been hard at work planning to launch the premier Our Music Festival (OMF) event in San Francisco on October 20th. The headliners are no joke with Zedd, Big Sean, Matt and Kim and of course 3LAU a.k.a. Justin, along with a lineup of other solid musicians. As a matter of fact, when I was writing this intro the OMF Crypto presale sold out in under an hour. Unlike many tokens out there with no utility, the OMF tokens will be redeemed for concert entry. Justin and his crew have big plans to continue to evolve this project, and whether you agree or disagree with the business model it will be interesting to see how this evolves.
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